Basic Apparel is always aiming at creating designs you fall in love with. We are talking long lasting love. Not just a fling or an overnight sensation. True love. Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself – and you know they will never let you down. When you love something, you don´t throw it away, this way both you and our planet wins.
The world doesn’t need more clothes, it needs better clothes!
We are inspired by the beautiful Nordic nature. Because we want to protect nature, we always look for materials responsibly produced.